Hatch

Identity for a company using exercise to help children break out of their shell

A warm and approachable branding for a ground breaking program helping spectrum children from 4 to 12 overcome meltdowns and anxieties. The icon named Hatch is friendly and approachable, he is happy and excited about being able to help. He himself is beginning to change and this is shown on the lower half of his body. Hatch has nine friends that reflect the different focus points the program covers.