Louie Bowers


Brand Identity creation

An outdoor clothing brand with roots in Sweden and Argentina. A clean minimal logo was a must enabling it to really scale down and still be clear. With hardworking cold weather clothing being at the heart of this brand, inspiration was taken from the two highest land points in each country.

  • Art Direction
  • Brand
  • Guidelines


think we could work together? Drop me an email at louie@louiebowers.com and we can talk more.