Byggreferensen
Creating a confident, human brand system that empowers people through every stage of construction.
Branding | Web | TOV | Strategy
A complete brand identity was developed for Byggreferensen, spanning logo, typography, colour palette, photography, video direction, and tone of voice. The work brought together visual and verbal systems into a cohesive toolkit, creating a clear and human brand that communicates trust, expertise, and guidance across every touchpoint.
The brand was crafted to empower customers with confidence at every stage, from the first enquiry through to project completion. Visual and verbal systems were designed to feel transparent and supportive, reflecting the company’s role as a guide through an often complex process. The result is a strong, human identity that builds trust while setting Byggreferensen apart in the construction space.
Deliverables
Full visual identity system
Brand photography and video direction
Tone of voice and copy framework
Presentation, social, and digital templates
Comprehensive brand guidelines and toolkit
