Hello 👋
I'm Louie Bowers
With 15 years’ experience, I shape brands through identity, digital, and experiential design. Blending strategy and storytelling, I create work that feels clear, human, and consistent across every touchpoint.
Shaping brands with strategy, storytelling, and design that connect.
Recent
Recent PROjects
Charity Exhibition & Event
Visual discovery platform and humanitarian charity
Created a charity event and exhibition exploring what makes a home, uniting a global social platform with an international humanitarian organisation.
Launch Campaign Assets
Luxury automotive and lifestyle brand collaboration
Designed assets celebrating the first anniversary of a high-profile brand partnership, spanning an influencer event and a new menu launch.
Market Launch Collateral
International quick-service restaurant brand
Created all collateral for a German market launch and opening event.
Event Design
HR and finance software company
Produced the full suite of artwork for a flagship company event.
Infographic Illustration
Renewable heating technology
Created an illustrated infographic explaining how a heat pump system works in a clear, accessible way.
Influencer Event Strategy
Global streaming platform
Led the creative strategy for an influencer event supporting a hit dating reality series.
European Market Launch Event
Sports technology brand
Led the strategy for a launch event introducing a China-based sports tech company to the European market.
Global Launch Event Strategy
Music streaming service
Led the creative strategy for a global launch event celebrating the music of an iconic band.
Hybrid Launch Event Strategy
Online gaming brand collaboration
Assisted with creative strategy for the launch of a partnership between a geography game and a gaming browser, delivered as both an in-person and online event.
Brand Voice & Copy
European travel brand
Authored a comprehensive tone of voice framework and B2B copy suite for a premium experiential travel business expanding into the corporate market.
Sales Narrative & Pitch Deck
Private wealth and corporate benefits
Developed end-to-end copy and messaging strategy for a high-value B2B pitch deck targeting senior financial decision-makers.
Brand Identity
Women's health and femtech
Developed the brand identity for a world-first accreditation system helping femtech and women's health businesses access bias-free financial infrastructure.
Advertising Campaign
Global standards and supply chain
Developed a full international advertising campaign across four territories, including copywriting, visual concepts, and audience-specific messaging.
Experiential & Creative Direction
Tourism and destination marketing
Led creative direction for a large-scale experiential activation at a major international motorsport event, spanning concept, visitor journey, and spatial design.
Teaching Philosophy Branded
European nursery group — February 2026
Branded a newly developed teaching philosophy, translating experience-led principles into a clear visual language across multiple locations.
Brand Identity Delivered
UK-based strategic editorial studio — January 2026
Created a clear visual and tonal identity to support positioning and future growth.
Creative Direction Support
Private investment group — December 2025
Provided creative support across brand and communication work for a portfolio of high-end hospitality ventures.
Creative Direction Support
Global sustainability platform — December 2025
Helped shape and deliver creative direction for a large-scale international event programme.
Supporting Creative Direction
Major film activation — November 2025
Supported creative direction across experiential and campaign assets for a large-scale movie release.
Clients
