Hello 👋
I'm Louie Bowers
With 15 years’ experience, I shape brands through identity, digital, and experiential design. Blending strategy and storytelling, I create work that feels clear, human, and consistent across every touchpoint.
Shaping brands with strategy, storytelling, and design that connect.
Recent
Recent PROjects
Brand Voice & Copy
European travel brand
Authored a comprehensive tone of voice framework and B2B copy suite for a premium experiential travel business expanding into the corporate market.
Sales Narrative & Pitch Deck
Private wealth and corporate benefits
Developed end-to-end copy and messaging strategy for a high-value B2B pitch deck targeting senior financial decision-makers.
Brand Identity
Women's health and femtech
Developed the brand identity for a world-first accreditation system helping femtech and women's health businesses access bias-free financial infrastructure.
Advertising Campaign
Global standards and supply chain
Developed a full international advertising campaign across four territories, including copywriting, visual concepts, and audience-specific messaging.
Experiential & Creative Direction
Tourism and destination marketing
Led creative direction for a large-scale experiential activation at a major international motorsport event, spanning concept, visitor journey, and spatial design.
Teaching Philosophy Branded
European nursery group — February 2026
Branded a newly developed teaching philosophy, translating experience-led principles into a clear visual language across multiple locations.
Brand Identity Delivered
UK-based strategic editorial studio — January 2026
Created a clear visual and tonal identity to support positioning and future growth.
Creative Direction Support
Private investment group — December 2025
Provided creative support across brand and communication work for a portfolio of high-end hospitality ventures.
Creative Direction Support
Global sustainability platform — December 2025
Helped shape and deliver creative direction for a large-scale international event programme.
Supporting Creative Direction
Major film activation — November 2025
Supported creative direction across experiential and campaign assets for a large-scale movie release.
Information Design & Creative Direction
Public advice organisation — November 2025
Directed a suite of materials designed to inform and support people facing debt and financial challenges.
Digital Product & Brand Expansion
Technology platform — November 2025
Extended brand and design systems across a website and web app.
Brand Refresh Creative Lead
Auction platform — July 2025
Developed a new palette, fonts, and messaging, alongside paid and social creative to broaden market reach.
Brand Identity Delivered
European travel company — April 2025
Delivered a complete visual system to support growth and establish a clear, consistent presence.
Brand & Strategy Created
Swedish construction platform — November 2024
Built a comprehensive identity toolkit, including positioning, tone of voice, and visual guidelines.
Brand & Strategy Created
Swedish procurement company — October 2024
Developed positioning, visual language, and messaging to simplify and humanise the building process.
Website Design Rolled Out
Space-focused organisation — August 2024
Designed a premium digital experience that communicates innovation and ambition.
Experiential Design Lead
International sports event — July 2024
Directed creative for campaign assets and digital activations to engage a global audience.
Clients
