Pinnacle
Responsive Website Design for Educational Environments & Fit-Out Specialists
Creative Direction | Brand | Digital | UX/UI
Pinnacle specialises in designing, fitting out and refurbishing learning spaces including schools, laboratories and educational facilities. The project involved designing a fully responsive website, rationalising the brand across digital touchpoints, and creating a coherent system of custom icons, patterns and photography guidelines to bring consistency and clarity to the online presence.
The work focused on refining the existing brand identity so that typography, imagery, layout and content flow aligned with the company’s mission of experience-first design and true co-creation. Page templates were designed for different content types such as case studies, services and product lines, ensuring ease of navigation across devices. Visual assets including icons and patterns were created to support storytelling and illustrate Pinnacle’s services and impact in educational spaces. The resulting site communicates the company’s expertise with clarity and accessibility.
This project was completed whilst working with Lifestory Creative.
Deliverables
Fully responsive website design
Page templates for case studies, services, products and company information
Custom icon system for navigation and features
Brand rationalisation across the website (typography, imagery, layout and content hierarchy)
Pattern and visual asset system to support consistency
Photography style guidance and image treatment
Visual mock-ups and final assets prepared for development
