RaDirekt
Creating the strategy and identity for a new product transforming the extension and new-build journey.
Branding | Web | TOV | Strategy
A full brand strategy and identity were developed for RaDirekt, defining both the visual and verbal foundations. The work included positioning, tone of voice, and a cohesive design system spanning logo, colour, typography, and templates. The result is a confident, approachable brand that carries the mission and values.
Project Overview
The brand was built to flex across every touchpoint, from customer presentations and digital platforms to on-site materials, ensuring clarity at each stage of the building journey. Visual and verbal elements were designed to simplify complexity, while still communicating reliability and expertise. Together they create a breakthrough identity that positions RaDirekt as a trusted guide in an otherwise fragmented and confusing market.
Deliverables
Full visual identity system
Brand photography and video direction
Tone of voice and copy framework
Presentation, social, and digital templates
Comprehensive brand guidelines and toolkit
Portfolio
