Clim8
Creative Direction for Carbon Positive Fintech Startup
Creative Direction | Brand | Copy | Digital | Guidelines | Iconography | Illustration | Photoshoots | Print | Strategy | UX/UI
Clim8 is a fintech investment platform dedicated to driving positive climate impact through sustainable portfolios. For over two years I served as Creative Lead, guiding every aspect of the brand’s creative direction. From leading a team of 12 to shaping campaigns and overseeing design, I played a key role in building and steering the brand.
The role was fully encompassing, spanning brand strategy, identity, marketing campaigns, product design, social creative, investor decks, and customer communications. I recruited and managed a multi-disciplinary team, ran creative reviews, and worked closely with senior leadership to align vision with delivery. Every creative touchpoint, from product UI to brand storytelling, sat within my remit, ensuring Clim8 presented a consistent, impactful presence to both investors and users. The experience reflects the scope and responsibility of a full creative director role, balancing leadership with hands-on design and execution.
Deliverables
Brand strategy and positioning framework
Colour palette and typography guidelines
Brand patterns, iconography, and illustration style
Logo system and usage rules
Guidance on product UI and app design
Website design and digital ecosystems
Social media templates and campaign assets
Paid and organic performance creative
Marketing collateral (print, digital, and OOH)
Investor and pitch deck design
Presentation and report templates
Email and CRM campaign design
Motion and animation direction
Photography and content guidelines
Event and activation creative support
Team recruitment, leadership, and creative process development
