Walks In Europe
Creative Direction for a European Travel Brand
Creative Direction | Brand | Guidelines | Copy | Digital | UX/UI | Website | Email Marketing | Strategy | Sub-Brands
Walks in Europe is a cultural travel company curating expert-led tours across Europe. The project involved creating a new brand identity, establishing a clear brand architecture, and designing a fully responsive website that positioned the business as both approachable and premium. Alongside the parent brand, Walks in Europe Signature was developed as a sister brand offering bespoke, high-end tours, ensuring both brands worked seamlessly together while appealing to distinct audiences.
The work encompassed the delivery of a complete brand system, from visual identity and guidelines through to digital experience. A brand book was produced, practical toolkits were created, and marketing templates were designed ready for deployment across digital channels. To support growth, email marketing templates were developed, tone of voice guidelines were refined, and a cohesive design system was built to unify every touchpoint from social media to merchandise.
Deliverables
Brand strategy and positioning framework
Parent and child brand architecture (Walks in Europe & Signature)
Logo system, colour palette, and typography guidelines
Full brand guide
Website design and responsive digital ecosystem
Email marketing templates and CRM assets
Social media templates and campaign assets
Presentation and print collateral
Mock-ups and ready-to-use brand files for rollout
Digital brand toolkit
