Qatar Tourism WTM
Contemporary take on tradition and heritage
Art Direction | Brand | Strategy | Experiential | Print Digital | Events | 3D
Qatar Tourism WTM is a project that blends modern visual storytelling with a deep respect for tradition and heritage. The work involved creative direction, managing the project overall, and collaborating closely with 3D designers and the broader team to develop graphics and experiential assets fit for both digital and physical environments.
The role included shaping the brand aesthetic, guiding the visual language across print, digital and experiential touchpoints, and ensuring cultural authenticity while expressing innovation. Deliverables spanned art direction, graphics, event and experiential materials, and strategic oversight to tie all parts together. This project was completed whilst working with Wood International.
Deliverables
Creative direction
Experiential design for events and activations
Print collateral and event graphics
Digital assets to support promotional and storytelling needs
