Qatar Worldwide Press Tour
Global Series of Press Events Under Unified Creative Leadership
Art Direction | Brand | Strategy | Experiential | Print Digital | Events
Qatar Worldwide Press Tour was a series of events hosted around the world, designed to present Qatar through media-led engagements. The project involved leading the creative direction from the concept stage through to delivery, working closely with a 3D designer to craft visuals and event environments that aligned with the overarching brand and messaging.
All creative assets and art direction were developed to support the live events, ensuring consistency across locations and formats. The role included overseeing the aesthetic, guiding event look and feel, managing creative outputs, and ensuring that every experience delivered a cohesive representation of Qatar’s narrative in host cities globally. This project was completed whilst working with Wood International
Deliverables
Creative leadership from concept to event delivery
Collaboration with 3D designer for event visuals and environments
Art direction for event collateral and presentation assets
Unified event design guidelines for multiple global locations
Visual consistency across formats and touchpoints
