Masdar
Bringing Sustainable Energy to Life at World Future Energy Summit
Art Direction | Brand | Strategy | Experiential | Print Digital | Events | 3D
Masdar WFES is a project centred on communicating Masdar’s leadership in clean energy at the World Future Energy Summit. The role involved leading the creative direction from the initial bid through to the final build, assembling and guiding the design team, and overseeing the delivery of all creative outputs across the project.
The work spanned branding, experiential design and digital content, with responsibility for ensuring a coherent visual language across physical and digital touchpoints. This included event signage, digital graphics, installations and supporting materials, all aligned with Masdar’s sustainability message. The creative direction shaped the entire attendee journey, balancing impactful storytelling with practical execution.
This project was completed whilst working with Wood International.
Deliverables
Creative leadership from bid stage to build and delivery
Team assembly and management across design disciplines
Brand experience design for event environment
Event signage and wayfinding graphics
Digital assets for presentation and display screens
Physical installations and display stands
Art direction and design oversight for visual coherence
Supporting materials (print and digital) for event promotion and engagement
