Root Adventures
Responsive Website Design for Luxury Travel & Adventure Brand
Website Design | UX/UI | Icons | Responsive Design | Brand Rationalisation | Digital Strategy
Roots Adventure Travel specialises in luxury hiking, biking, and multi-adventure tours across Turkey, Greece, and surrounding regions. The project required the design of a fully responsive website, the rationalisation of the existing brand across all web touchpoints, and the creation of a cohesive suite of custom icons to enhance clarity and usability.
The work focused on refining the brand’s digital presence to ensure consistency in tone, style, and user experience. Every page layout was designed with responsiveness in mind, a full icon system was developed to support navigation and categorisation, and typography, imagery, and content flow were harmonised to create a seamless journey for users. The result is a digital platform that elevates the brand’s aesthetic while making it intuitive, immersive, and aligned with the adventure experiences offered.
Deliverables
Fully responsive website design
Website page templates for multiple content types
Custom icon set for navigation, experience categories, and activities
Brand rationalisation across digital touchpoints
UX/UI design including wireframes, user journeys, and content hierarchy
Visual design mock-ups and final assets ready for development
Content placement and tone alignment with brand personality
