FIFA Qatar
Overall creative direction from concept to delivery
Art Direction | Brand | Strategy | Experiential | Digital | Events
FIFA Qatar 2022 Event in Moscow was an activation celebrating the upcoming World Cup in Qatar, hosted in Moscow during the 2018 tournament. The project involved leading the creative direction from initial concept through to delivery, working as Creative Lead whilst at Wood International.
Custom event structures were designed to facilitate weekend-long World Cup celebrations, including bespoke viewing areas, immersive activations, VIP and media/PR/social zones. The role included art direction across physical installations, print collateral, experiential and event design, ensuring consistent brand narrative, visual impact, and visitor engagement. This project was completed whilst working with Wood International.
Deliverables
Creative leadership from concept to event delivery
Collaboration with 3D designer for event visuals and environments
Art direction for event collateral and presentation assets
Unified event design guidelines for multiple global locations
Visual consistency across formats and touchpoints
